Role
Lead Product designer
Timeline
2 Months
How a broken design language turned into a system that brought teams back together.
"The platform’s growing fast but the soul’s missing. Design’s all over the place. We need to bring it back together."
Finding
the Identity
Before touching a single pixel, I needed to find what the brand truly stood for. So I mapped emotions, tone, and purpose and landed on our brand archetype: The Creator. It fit perfectly.
We empower others to build a platform made for collaboration and creation. That clarity became the lens for every design choice ahead.
The Creator.
Redefining
the look
Typography
Switched from Inter to Archivo for its geometry and confidence. It brings order to data-heavy screens and makes every label feel designed, not default.
Color System
Samir was clear about one thing “Keep the green.” But I wanted to make it mean something. I introduced a new shade neon-green. It glowed with energy, creativity, and trust.
Iconography
We adopted HugeIcons for their clean weight and scalability across platforms. With these choices, the visual system finally had personality modern, focused, and ready to scale.
Building
Scalable System
Before building anything new, I mapped out all the existing components across the platform every button, table, input, and modal we already had.
Atoms became the basics buttons, inputs, toggles.
Molecules combined those into forms and cards.
Organisms grew into modals, tables, and side-out menus.
Each element was tokenized color, typography, spacing, states everything reusable, documented, and connected. Design stopped being a guessing game. It became a language.
The turnaround
The next step was adoption. Turning
a new system into a shared habit.
I ran short sessions with designers to show how to build with tokens, name layers, and keep design hygiene. Developers got structured handoffs with every variant and state.
Suddenly, things clicked.
Designers stopped redrawing components.
Developers stopped asking for specs.
Everyone started speaking the same design language again.
The impact
Design-to-dev handoff time reduced by 40%.
Visual inconsistencies dropped massively.
Designers cut design turnaround time by 50%.
PMs saw consistent prototypes every sprint.
The product finally looked like it came from one team.
It didn’t just organize design it aligned teams and rebuilt belief.
The afterglow
The new design language spread beyond the product
into the website, marketing, and internal dashboards.
Light, calm, and alive with that green pulse it became unmistakably Proteus. When I handed it off, the system didn’t just work it grew.
The team now had a rhythm, a shared voice, and a renewed sense of pride in how it all looked and felt.
Reflection
All Projects
Here’s to simple things
done thoughtfully.
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