Way.com App Redesign
Way.com App Redesign
Role
UI/UX Designer
Timeline
2 Months
Overview
Overview
Way.com is America’s No.1 car super app helping millions book parking, washes, insurance, and more. When I joined, the app was functional but fragmented. Each vertical looked and behaved differently, creating friction at every step. I started by building a unified design system, then redesigned the most complex part the Carwash vertical, with its layered pricing and subscription logic. If we could bring clarity there, we could scale that design language across the entire app.
Way.com is America’s No.1 car super app helping millions book parking, washes, insurance, and more. When I joined, the app was functional but fragmented. Each vertical looked and behaved differently, creating friction at every step. I started by building a unified design system, then redesigned the most complex part the Carwash vertical, with its layered pricing and subscription logic. If we could bring clarity there, we could scale that design language across the entire app.
Team
Team
Glidin B ( Head of design)
Shashank ( Product Manager)
The Problem
The Problem
The data confirmed what we saw in research: people weren’t buying Way+ subscriptions, and the booking flow had one of the highest drop-off rates in the app. They can't understand the proper benefits of Way+ subscription.
The experience wasn’t broken it was just fragmented. Too many decisions, no clear incentives, and a checkout that felt like a wall, not a funnel.
The data confirmed what we saw in research: people weren’t buying Way+ subscriptions, and the booking flow had one of the highest drop-off rates in the app. They can't understand the proper benefits of Way+ subscription.
The experience wasn’t broken it was just fragmented. Too many decisions, no clear incentives, and a checkout that felt like a wall, not a funnel.
Comment directly on assets, tag teammates, and close feedback loops instantly. Every discussion stays tied to its context. Collaboration just got a lot simpler.
Feedback That Stays in Context
Comment directly on assets, tag teammates, and close feedback loops instantly. Every discussion stays tied to its context. Collaboration just got a lot simpler.
Feedback That Stays in Context
My Role & Approach
My Role & Approach
We broke down the entire journey into three clear steps: Choose → Confirm → Checkout.
Unified layouts and components using the new design system.
Simplified pricing logic and visually compared one-time vs Way+ prices.
Added a discount prompt at checkout — showing savings if users opted for Way+.
Reduced steps and grouped actions for smoother navigation.
It turned a confusing process into a single, confident flow.
We broke down the entire journey into three clear steps: Choose → Confirm → Checkout.
Unified layouts and components using the new design system.
Simplified pricing logic and visually compared one-time vs Way+ prices.
Added a discount prompt at checkout — showing savings if users opted for Way+.
Reduced steps and grouped actions for smoother navigation.
It turned a confusing process into a single, confident flow.
Comment directly on assets, tag teammates, and close feedback loops instantly. Every discussion stays tied to its context. Collaboration just got a lot simpler.
Feedback That Stays in Context
Comment directly on assets, tag teammates, and close feedback loops instantly. Every discussion stays tied to its context. Collaboration just got a lot simpler.
Feedback That Stays in Context
Comment directly on assets, tag teammates, and close feedback loops instantly. Every discussion stays tied to its context. Collaboration just got a lot simpler.
Feedback That Stays in Context
Comment directly on assets, tag teammates, and close feedback loops instantly. Every discussion stays tied to its context. Collaboration just got a lot simpler.
Feedback That Stays in Context
The clarity
The clarity
Booking became predictable users knew what they were paying for and why. The checkout encouraged Way+ naturally, not forcefully. The same design principles were later reused across other verticals with minimal rework.
Booking became predictable users knew what they were paying for and why. The checkout encouraged Way+ naturally, not forcefully. The same design principles were later reused across other verticals with minimal rework.
The impact
The impact
Way+ subscriptions up by 42% in the first month after launch.
Checkout completion rate improved by 35%.
Average booking time dropped from 2:20 to 1:05 minutes.
The redesign didn’t just change screens it changed habits.
Way+ subscriptions up by 42% in the first month after launch.
Checkout completion rate improved by 35%.
Average booking time dropped from 2:20 to 1:05 minutes.
The redesign didn’t just change screens it changed habits.
Reflection
Reflection
What I learned from Way.com is that consistency builds trust. When design, content, and pricing all speak the same language, users don’t need to think twice. The carwash revamp proved that once people understood the value, they subscribed naturally.
What I learned from Way.com is that consistency builds trust. When design, content, and pricing all speak the same language, users don’t need to think twice. The carwash revamp proved that once people understood the value, they subscribed naturally.
What I learned from Way.com is that consistency builds trust. When design, content, and pricing all speak the same language, users don’t need to think twice. The carwash revamp proved that once people understood the value, they subscribed naturally.
All Projects
Here’s to simple things
done thoughtfully.
Email Copied!
hello.ananthub@gmail.com
Email Copied!
hello.ananthub@gmail.com
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